Victoria Enyinda
A brand identity for a health coach dedicated to Black women: elegant, warm, and confident, built to feel as personal as her coaching.
- Client
- Victoria Enyinda
- Industry
- Health & Wellness Coaching
- Services
- Brand Identity, Logo Design
Victoria Enyinda is a health coach for Black women, helping clients build healthier habits with care, culture, and confidence. She needed a brand as warm and polished as the experience she delivers.
The Challenge
Wellness brands often feel clinical or generic. Victoria needed an identity that speaks directly to Black women with warmth, elegance, and authority.
Our Approach
We paired a high-contrast display serif with sweeping swash letterforms on the V and E, suggesting movement and grace, and a clean sans-serif for her positioning line.
The Solution
A complete identity: primary logo with tagline, a standalone wordmark, a VE monogram, an earthy sage-and-nude palette, and ready-to-use brand applications.
Grace in Every Letter.
The sweeping V and E carry the brand's signature, and work on their own as a monogram for social and small spaces.
High-contrast swash serif for the logo and key headlinesReady for Every Touchpoint.
Wellness Guide
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