Fresh Start Too Home Health
A website redesign for a family-owned home care agency in Mobile, Alabama: warmer, clearer, and built to turn worried family members into phone calls.
- Client
- Fresh Start Too, LLC
- Industry
- Home Health Care
- Services
- Website Redesign, Brand Refresh
- Location
- Mobile, Alabama
Fresh Start Too is a locally owned home care agency led by Erica Davis, providing companionship, personal care, feeding support, and light housekeeping for seniors and adults with special needs across Mobile County.
The Challenge
The original site had heartfelt content and great team photos, but the key details were hard to find. The main message sat behind images, contact info was split across sections, and a worried family member had no clear next step.
Our Approach
We organized the whole page around one question: how do I get care for my loved one? Then we softened the look with a calming teal, sky, and apricot palette and a warm serif that feels personal, not clinical.
The Solution
A redesigned home page with a consultation-first hero, clear service cards, a simple three-step process, the owner’s story, a careers section for hiring, and every contact detail in one place.
Calm, Warm, and Trustworthy.
We kept the teal, sky, and orange families already tied to Fresh Start Too and tuned them into a softer, more reassuring palette.
Every section answers a question a family is already asking, then points them to the next step.
Most families search on their phone. The site is ready.
Big tap-to-call buttons, readable type, and stacked sections that make it easy to request care in a few taps.
A Feed Families Can Trust.
Branded templates for Instagram and Facebook: team spotlights, service explainers, caregiver tips, and hiring posts, all in the new look.
“My passion is working with the elderly and special needs. Give Fresh Start Too a chance to become part of your extended family.”
Erica DavisOwner & Operator, Fresh Start Too Home Health
The redesign puts Erica’s own story front and center, because families choosing in-home care want to know who they are trusting.
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