Elizabeth Hunter & Associates
A rebrand for a law firm that grew from a solo practice into a full team — and needed an identity that reflected the firm it had become.
- Client
- Elizabeth Hunter & Associates
- Industry
- Law Firm
- Services
- Brand Strategy, Logo & Visual Identity, TV Commercial, Google LSA
Overview
Elizabeth Hunter & Associates is a law firm built around a dedicated team of legal professionals. As the practice grew, its brand still presented a single attorney rather than the full-service firm clients were now working with.
The Challenge
The original “Elizabeth Hunter, Attorney at Law” identity spoke for one lawyer. The firm needed a brand that conveyed scale, trust, and professionalism — while keeping the recognition already built around Elizabeth’s name.
Our Approach
We started with positioning: who the firm serves, how it wants to be perceived, and where the brand would live. From there we built a classic, authoritative visual direction rooted in timeless serif typography and a confident navy palette.
The Solution
A complete identity system: a primary “& Associates” logo, an EH monogram for seals and social, and a bold H submark that carries forward the original mark’s structure — so the evolution feels intentional, not abrupt.
Trusted. Relentless. Above the Rest.
A 30-second spot that puts Elizabeth and her team front and center, showing real people doing real work, and closing on one clear call to action: a free consultation.
- Format
- 30-second TV / digital spot
- Tagline
- Trusted. Relentless. Above the Rest.
- Call to Action
- Get a free consultation
At the Top of Google When Clients Need a Lawyer.
We launched and manage Google Local Services Ads so the firm appears above every other result, with the Google Screened badge, when people nearby search for legal help. Clients pay only for real leads, not clicks.
One Identity, Built for Every Touchpoint.
Each mark has a job, so the brand stays consistent from a legal letterhead to a social profile.
From the Front Door to the First Follow.
elizabethhunterassociates
Law FirmTrusted. Relentless. Above the Rest. Free Consultation
One Identity, Built for Every Touchpoint.
Each mark has a job, so the brand stays consistent from a legal letterhead to a social profile.
- Primary Logo
EH monogram with the full firm name, for web, signage, and documents. - Primary Submark
A circular EH seal for social avatars, stamps, and small spaces. - Secondary Submark
The bold H mark, a nod to the original logo, for favicons and accents.
“Kelvin took over our marketing a little over a year ago, and it changed how people see our firm. He rebuilt our brand from the ground up, gave us a website we’re proud to send clients to, and produced a commercial that gets people calling. With KPA behind our marketing, we’ve scaled past six figures. For the first time, our brand looks like the firm we really are.”
Attorney & Founder, Elizabeth Hunter & Associates
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